Smartiepants Inc. – Privacy Policy

Last updated: February 2025

This Privacy Policy describes how Smartiepants Inc. (“Smartiepants”, “we”, “us”, or “our”) collects, uses, and discloses personal information when you visit our website, make a purchase, register for a class or program, attend an in-person service or event at any Smartiepants or SmartieGym location, or otherwise engage with our services on smartiepants.ca or any related digital platform (collectively, the “Services”). Our Services include in-person programming such as classes, camps, drop-in play, workshops, events, and birthday parties held at Smartiepants or SmartieGym facilities. By accessing or using the Services, whether online or in person, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Services.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal requirements, or business practices. When changes are made, we will update the “Last updated” date above. Continued use of the Services after updates constitutes acceptance of the revised policy.

Personal Information We Collect

Information You Provide Directly

This may include:

• Name, email address, phone number, mailing address
• Class, camp, drop-in, or birthday party registration details
• Payment and billing information
• Communications sent to us by email, web forms, or phone
• Account login information (if applicable)

Certain features require personal information. If you choose not to provide requested details, some features or services may not be available.

Information Collected Automatically

When you access the Site, we may collect:

• IP address and device information
• Browser type and operating system
• Pages viewed, time on pages, click paths, and usage patterns
• Cookies and similar tracking technologies

Cookies support site functionality, analytics, and performance. You may disable cookies in your browser settings, though doing so may affect the Site’s performance.

Information from Third Parties

We may receive information from service providers that support our website, payment processing, booking platform, data storage, analytics, or communication tools. These service providers may collect and process information on our behalf, in accordance with their own privacy practices.

How We Use Personal Information

We use personal information for purposes including:

• Processing registrations, payments, and bookings
• Managing classes, programs, camps, drop-in play, and events
• Sending confirmations, receipts, reminders, and updates
• Providing customer service and support
• Improving user experience and website performance
• Sending promotional communications regarding programs or services

You may unsubscribe from promotional emails at any time using the link included in the communication.

Children’s Personal Information

We collect personal information about children only as necessary to provide our programs and services. This may include the child’s name, age or date of birth, allergies, medical notes, emergency contacts, authorized pick-up information, and program history. This information is provided voluntarily by a parent or legal guardian and is used solely for the purposes of program administration, safety, and communication with the family. We do not use children’s information for marketing purposes and do not share or sell this information.

Emergency and Safety

In the event of a medical or safety-related incident involving a child participating in our programs, we may use personal information provided to contact designated emergency contacts, seek medical assistance, or notify appropriate authorities as required. This use of information is solely to protect the health, safety, and best interests of the child.

Disclosure of Personal Information

We may disclose personal information to trusted third parties, including:

• Payment processors
• Booking and scheduling providers
• Website hosting and data storage services
• Email communication platforms
• IT, analytics, and security support
• Professional advisors (legal, accounting, etc.)

We may also disclose information:

• When required by law or legal process
• To protect the rights, property, or safety of Smartiepants, users, or the public
• As part of a business transaction such as a merger or restructuring

We do not sell personal information.

Storage of Personal Information

Personal information may be stored on secure servers located in Canada or in other jurisdictions. Certain service providers may store or process information outside of Canada. We take steps to ensure that any third party handling personal information maintains appropriate confidentiality and security safeguards. By using the Services, you consent to the transfer and storage of personal information outside Canada as necessary to provide the Services.

User-Generated Content

If you submit reviews, testimonials, or other public content, this information may be visible to others. You are responsible for information you choose to publish.

Links to Third-Party Sites

Our Services may contain links to websites not operated by Smartiepants. We are not responsible for the privacy practices, security, or content of external sites. We recommend reviewing their privacy policies before submitting information.

Children’s Privacy

Our Services are not directed to children for independent use of the website. We do not knowingly allow children to submit personal information without parental involvement. If you believe personal information has been collected from a child directly, please contact us so that it can be removed.

Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is completely secure. Information is retained only as long as necessary to provide the Services and meet legal obligations.

Access and Privacy Complaints

You have the right to request access to, review, or correct your personal information in our possession. You may also withdraw consent for certain processing activities, subject to legal or contractual restrictions. To submit a request or privacy-related complaint, please contact us using the information below. We will respond in accordance with applicable law. If we are unable to resolve a privacy concern, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Contact Us

For questions about this Privacy Policy or to exercise privacy rights, please contact:

[email protected]
Smartiepants Inc.
Toronto, Ontario, Canada